We all know that the “old way” of selling real estate does not work in today's digital world. According to the National Association of REALTORS Home Buyers & Sellers Profile, over 92 percent of today's buyers shop online for homes. The old way of doing business, sticking a for-sale sign in the ground and entering the property into the Multiple Listing Service, no longer works. Sellers want agents to market their properties using the latest marketing technology, creating the highest return on their investment in the shortest amount of time.
As a REDM certified agent, I use digital marketing to promote and sell properties; giving my clients the 5-star experience they deserve. By working with a real estate professional who has taken the time to learn the skills and knowledge of how to market real estate online can make the difference between “just getting your home sold” versus getting the financial and timing outcomes you’re looking for.
Kerry Lee can be reached at kerry@catesre.com
